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FashionDive A MooreMetrics tool

Fashion site recommendations

Find fashion sites that fit.

11,949 clothing and fashion retailers from 81 countries, each profiled on ten style dimensions. Describe what you want, or start from brands you already like.

Start searching How the matching works
Fashion sites
11,949
Countries
81
Style dimensions
10

Search

Two ways to find your sites

Set the dimensions that matter to you and switch off the rest. Zero is the average site; move toward either end to ask for more or less of a trait.

How easy it is for an individual shopper to order directly from the site.

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From −4, Hard to order, to +4, Easy to order. Zero is the average site.

Whether the range leans toward womenswear or menswear.

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From −4, Masculine, to +4, Feminine. Zero is the average site.

How expensive a typical item is.

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From −4, Budget, to +4, Luxury. Zero is the average site.

How much of the range is made for cold climates.

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From −4, Warm-weather, to +4, Cold-weather. Zero is the average site.

From casual and streetwear to tailored, preppy, and formal.

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From −4, Casual, to +4, Formal & preppy. Zero is the average site.

How experimental or fashion-forward the designs are.

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From −4, Classic, to +4, Avant-garde. Zero is the average site.

How much of the range is vintage, retro, or resale.

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From −4, All new, to +4, Mostly vintage. Zero is the average site.

How much of the range is underwear, lingerie, or loungewear.

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From −4, Little or none, to +4, Specialist. Zero is the average site.

Costumes, uniforms, dancewear, and other specialty apparel.

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From −4, Everyday wear, to +4, Specialty. Zero is the average site.

How much the site focuses on footwear and leather goods.

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From −4, Apparel, to +4, Shoes & leather. Zero is the average site.

How it works

Every site measured the same way

  1. 1

    Each site is profiled

    Every one of the 11,949 retailers was rated on more than a hundred questions about what it sells, who it serves, and how it dresses: materials, price tier, formality, whether an individual can order online, and more.

  2. 2

    10 dimensions

    A psychometric model condenses those ratings into 10 style dimensions, each scaled from −4 to +4 around the average site. The sliders on this page set targets on those same scales.

  3. 3

    Two ways to match

    Describe your style finds the sites whose profile sits closest to your settings on the dimensions you turned on. Start from sites you like finds the sites whose full rating profile correlates most strongly with the ones you named.

The data behind FashionDive is available through the MooreMetrics API.